The Fork in the Road: Choosing Strategy Over Struggle
Let me tell you a story…
Years ago, I met a young entrepreneur named Darren. Bright. Hungry. Determined. But stuck.
He had passion, a great product, and even customers… but every month, he barely broke even. When I asked him what his strategy was, he paused. Then said, “I just work hard and hope it pays off.”
I told him, “Hope is a beautiful thing. But it’s not a strategy.”
After we developed a real strategy—analyzing patterns, tightening his messaging, automating systems—he tripled revenue in 3 months.
SAFE Tip: Stop reacting. Start strategizing.
If you're grinding but not growing, ask yourself: Am I operating from vision or reacting to survival?
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